There are a few common questions that arise and comments by people that we hear every day in our routine about Facebook. Social media platforms are strong, and people prefer this social media platform to get engaged with other people.

Facebook stats and facts show the perfect picture of the performance and results generated by this platform. Every day, social media practices change and evolve, and you need to stay updated with the latest trends in social media marketing.

With the broad range of active users of Facebook, there are huge chances to reach a higher target audience through this platform.

Active Users of Facebook

There is a huge number that describes the active users of Facebook, which makes it the most used, largest, and highly demanded social media app.

3.065 billion monthly active users on Facebook.

The age group of Facebook users is 25-34; this demographic shows the importance of the target audience of Facebook.

The male users are 56.8%, and female users are 43.2%.

The average Facebook user spends half an hour of their daily routine, and the audience is younger. The younger audience only spends 22 minutes aged 18-25.

It is the third most visited social media platform in the world, which is beneficial for engagement and online visibility.

How Businesses Efficiently Use Facebook in 2025

Facebook is the global leader and main source for any business for getting a high volume of audience. So, facts and statistics about Facebook are too important to know for business owners, marketers, and influencers. There are many businesses, companies, or organizations around the world that have social media profiles on Facebook.

If we talk about marketers, this platform is the top preference for them. 89% of marketers are on Facebook and use it for their purpose and have a particular strategy to expand their investment in the platform. U.S.-based businesses definitely use Facebook to market their products and services to reach customers.

It is not only the thing to present online on social media platforms, but it is also necessary to spend on advertising. Facebook ad revenue rate is $164.5 billion in 2024. It is true that large companies and brands invest big amounts in Facebook ads to reach their goal for achieving a high range of active users monthly globally. Brands are spending on Facebook to reach 3.065 billion monthly active users.

Target Audience of Facebook Who Uses It for Business

Facebook is the top platform for the service-based businesses who are dealing with customers and market their services online on Facebook. Gen X is the top Facebook audience.

Engagement Trends & Organic Reach

Organic reach is not an easy task to achieve; it’s harder to connect with the audience and engage with them. The average engagement is around 0.063%, which is the lowest among other social media platforms.

Facebook users communicate with brands daily. It is essential for organic reach and engagement to post the content at the right time.

There is a struggle to get high reach and audience engagement with the rate of 0.015% in different industries. People believe daily posting helps, but it is not true. Post 4 times a week with the right and engaging content and creatives.

Creatives catch the highest engagement at almost 0.15%, followed by videos and static posts. The worst average engagement rate is 0.04%. Not only creatives, content, and scheduling, but timings also matter for Facebook organic reach and engagement.The best timings for posting are 9 AM to 1 PM. Check the organic engagement per post. The peak timings are 9 AM and 3 PM on Wednesdays.

If reach is low but engagement is still good, then it will be valuable for businesses or brands with Facebook. Customers interact on Facebook, which helps to increase your brand’s engagement.

Types of Best Performing Content on Facebook

Content is an important part of engagement on Facebook. But what kind of content works best?

Videos

Short-form videos (15-30 seconds) achieve the highest engagement.

Vertical videos that fit mobile screens can easily get better engagement.

It is necessary to add clear captions as many users watch videos without sound.

Creative Graphics

Visually appealing, eye-catching designs get attention.

Infographics are great for simplifying complex topics.

Polls and Questions

Interactive content like polls boosts engagement.

Carousel Posts 

Best for presenting multiple products or services in one single post.

Keep your captions concise, creative, and with a clear call-to-action (CTA).

Facebook Groups for Building Communities

Facebook Groups are the best source for the establishment of connections and communities. There are some businesses that need to build groups for the interactions.

Establish trustworthy communities

Offer deals in communities

Help to get direct reviews from customers

Group engagement is more personal and helpful for building long-term relationships.

Facebook Trends for Business’s Future Use

AI Ad Optimization
Facebook is integrating AI tools to modify ad targeting and creative suggestions.

Enhanced Focus on Video Commerce
Live video selling and video shopping are expected to grow in 2025.

B2B Marketing
Facebook usage statistics for B2C are already strong. B2B companies are increasingly using Facebook to connect with clients.

Facebook Stats and Facts

By observing these Facebook stats and facts, it’s clear that the platform is still a strong resource and a pillar for businesses in 2025. Whether through organic posts, paid ads, or groups with community building, Facebook helps organizations and brands to connect and interact with a huge audience.

By following the right facts and statistics about Facebook, businesses can build strong engagement, turn it into better visibility, and drive high conversions.

If you want to expand your business, it's time to upgrade your resources, plans, and strategies according to the latest Facebook statistics and facts.

Conclusion

Facebook stats and facts show why this social media platform remains a powerful resource among the social media platforms. By having both paid advertising, organic strategies, and creative content, your business can reach millions of users and get real growth.

If you want your brand to stay popular and in demand, keep focusing on Facebook statistics and facts, create relevant content, and communicate with your audience where they are active on Facebook.